Brand awareness

This from AP via ESPN--I heard it on the radio yesterday but couldn't quite believe it.

What time does the White Sox game start? You could ask here.



Yes, the White Sox have signed a deal with 7-Eleven to begin their evening home games next year at, yes, 7:11. "Every time the media announces the game's start time it will
be a gentle reminder of our sponsorship," Chabris said.

We learned to accept ad banners behind home plate, to call it "Cellular One Field" instead of Comiskey Park, to play end-of-year bowl games at the Poulan Weedeater Bowl or the Thrifty Car Rental Holiday Bowl. Maybe they'll insist that the team doctors be named Dr. Pepper. I suppose that, once you begin to sell out, there's no reasonable place to draw the line.