To be perfectly frank
I wonder whether anyone else has noticed an increase in this kind of phrase, or if it's just me. It seems to me that in common conversation, more and more, you hear people say something like "I'm going to be perfectly honest with you," or "to be perfectly frank," or shorter forms like "honestly" or "truthfully." Partly this is a signal that they are going to say something they fear you may not like, but partly it's a recognition of how often we lie, or use bullshit on each other. I'm hearing this phrase more and more, and wonder if it's an increase in frequency or if I'm just sensitized.