Claritas and classifying us

In a piece I'm reading for Engl 212, I ran across mention of the firm Claritas, which classifies Americans into 66 categories for marketing purposes. The page where they do this is rather long for a link, so I put it into a TinyURL, http://tinyurl.com/4xgsn

TinyURL is a web site which will take those long strings and recode them into something manageable. For example, the Claritas page linked above has a URL which, if you had to type it in, would be very forbidding:

http://www.clusterbigip1.claritas.com/claritas/Default.jsp?param=ZsUsci_nYdMcQe%25Q%255%264%267XbVl%26px%2C%7Ehb%26hc%24ysTh%27ATBW%7Dgag%60*%24%28%22VdP%26hW0UA%3DQEXDRGQFTBAAQAQEPHQDPEQEF%257M*%266%22Z%3FO%299%29N%26%23%7B1%7D%23%22%23%24-ANs.q4y6q5%3E%25%21%2F%3F%25%7Cx%7D.eic%27%248%7C%27%26Oq0%2B%28y.uNu%3A%7D.6%2Fy.%7C%2B%25%5DAQAQERFQDPESA&main=3&submenu=seg&subcat=segprizmne

Drop this into TinyURL (at http://tinyurl.com/create.php and it comes out as (in this case) http://tinyurl.com/4xgsn.

I want to try this out in class discussion to see how students respond to it.